Just look at those adorable kitties and puppies gracing our blog pages! They may look like cute little snippets of content, designed to delight and win over pet owners, but those seemingly random posts are actually the result of a cleverly strategised campaign to position Tesco Finance as a leading authority on pet care and insurance.

 

That, in a nutshell, was exactly the outcome of our six-month campaign for Tesco Finance, which included developing a brand tone of voice that was consistent across all posts, strategising, planning and executing an agreed, insight-led content calendar, and upping Tesco’s pet-care creds by calling on a network of pet experts and experienced journalists to write with authority.