CLIENT: ROCHE PHARMACEUTICAL
PROJECT TYPE: BLOG
The challenge Roche Pharmaceuticals put to Indigodog seemed quite simple on the surface: to ensure its Accu-Chek diabetes product reached as many people as possible. Our solution did this, and more. First, we created a medium-term strategy, scheduling blog posts across a six-month period and hitting all the seasonal milestones. Then, we called on skilled writers to craft a series of 45 authoritative, yet entertaining, blog posts to help position Roche as a leading authority in diabetes. The result? A successful blog that both broadened Roche Pharmaceutical’s marketing horizons and helped position them as a ‘thought leader’ in the field of diabetes management.