Snappy words and eye-catching imagery are only half the story. To get the results you’re looking for, you need a well-thought-out content campaign strategy that will connect with the right audience, at the right time, in the right way. To do that, we will create solid and all-encompassing strategies for your project. This could mean a keyword-researched blog campaign with a full content calendar ensuring posts go live on all the right dates. Or, it might be the generation of a magazine that includes a full editorial strategy and flatplanning for a title, and issue-by-issue feature idea origination based on audience needs.
First things first. Who is your audience? Once we establish that, we’ll devise a content strategy to ensure that what you want to say becomes something your audience wants to hear. After all, it’s not just what you say, but how you say it. That’s why the first thing we’ll do is develop a distinct tone of voice that will ensure your content breaks through the ‘fourth wall’ to talk directly (and powerfully) to that audience. Do you want your message to be delivered in an authoritative, measured and concise B2B voice? No problem. Or did you want to cover a staff conference in depth, but also reveal some fun, behind-the-scenes goss on its legendary after-party? Easy! We’ll call on some pretty talented storytellers to create content that pushes all the right buttons for your readership – and gets the reaction you are looking for.
Pictures are worth a thousand words (don’t tell our copywriters!) and video is a very real and brilliant way to paint any picture. Whether you’re looking for a video-only campaign or to use video as part of an integrated strategy, we produce content with the highest production values – sharp imagery, intelligent editing, crystal clear sound.
How do you deliver company messages to staff without sounding preachy, patronising or insincere? We have more than 10 years’ experience engaging staff in a meaningful way via newsletters, apps, magazines and more. The results speak for themselves: superb reader feedback, client testimonial, and multiple content award wins.
Our crack team of journalists, copywriters, designers and photographers have the skills and experience to get to grips with the nitty-gritty details of any B2B project, while also delivering the crucial x-factor: the power of persuasion. No droning B2B content, just to-the-point business tenders, newsletters, magazines, brochures and email sales campaigns that get business messages across in a way that stands out and wins that sale.
Creativity is our lifeblood. We bring your online and offline communications to life with creative layouts, illustrations, packaging and more that will always feel like your brand, but with a bit of added magic. We’ll bring fresh, inspiring touches that move your business forward, whether that’s helping you to build a brand identity from scratch, or working seamlessly with your existing brand guidelines.